Build better products - become a product leader
Now on Amazon & Kindle
What’s inside the workbook.
1. Assumptions Logs:
Navigate the maze of assumptions that often hinder product development. Learn how to identify and challenge these assumptions to ensure your innovations are rooted in genuine customer needs.
2. Crafting Interview Questions:
Master the art of formulating effective interview questions tailored to seven distinct customer categories. With real-world examples, discover how to elicit the most valuable insights from your interviews.
3. Finding Customers to Interview:
Uncover the secrets of locating the right customers for your NPD endeavors. From leveraging online platforms to traditional networking, this guide provides actionable strategies to build a diverse and representative interview pool.
4. Tools and Templates for Cold Reach Outs:
Equip yourself with practical tools and templates for reaching out to potential interviewees. Streamline your communication and maximize your chances of securing valuable interviews.
5. Organizing Data and Pulling Insights:
Transform raw data into actionable insights with a systematic approach to data organization. Learn how to distill key information from interviews and translate it into impactful decisions for your NPD strategy.
In the ever-evolving landscape of B2B commerce, understanding your customers is the key to successful New Product Development (NPD). In "Understanding What Customers Actually Need," Rami, an industry expert with years of hands-on experience, presents a workbook guide that empowers businesses to pinpoint the right customers and extract invaluable insights for NPD success.
Over 100+ interviews questions
Ready to fill templates
Real world case studies
Practical format - for easy use.
“His use of actual business examples and the analytics to back up his claims is what I found most useful. With this approach, I don’t have to guess or hope that the plan will work, I can know and have absolute confidence it will work bc its been tried and tested.”
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