impossible innovation

I help B2B companies

Clarify the business value for products.
Use it to price smarter.
And build what actually drives buying.

impossible is nothing…innovation is everything

Good R&D teams know 90% of their customers’ needs.

But that is also what everyone else knows.

It’s the last 10% that delivers the real value - Business Value Proposition.

Uncovering the Business Value Proposition:

This allows teams to:

Shift from cost-plus to value-based pricing

Focus on features that drive buying decisions
Translate customer insights into a testable value prop
Prioritize based on business impact—not opinion

That’s what I help you uncover.

Book a call

Founder & principal consultant

“If we can’t quantify the impact of our solution on the customer’s business , then we don’t understand the product we’re building.”

Rami Ibrahim - Innovation executive, NED, Founder.

Rami is an engineer and innovation leader. He has developed over 70 products and entire portfolios for SMEs from conception to long term portfolio management. He holds multiple patents and has generated over $250M in sales from his products. He has spent the last 5 years helping other companies do the same.

Accelerate your NPD

Validate faster, build cheaper, improve your ROI.

To implement customer centric processes focused on developing the value proposition, and implement new products and features - to drive revenue.
Implement & train the organization with a fast structured methodology
Develop sustainable process to reduce risk of building something new.

Let's have a chat

Fractional CPO / CIO

For forward looking organization

I will join the team as a part-time executive to help your organization with effective product leadership, product market fit, and speedy delivery.

Why get a CPO/CIO

A Fractional Chief Product Officer / Chief Innovation Officer helps growing companies meet their product objectives. A Fractional CPO is responsible for driving efficiencies and excellence across all critical areas of NPD and innovation.

Oxford Cryosystems

“This is amazing, we’ve never had this level of insight before” - Anthony Couper, CEO Oxford Cryosystems.

In this short video, the CEO at OxfordCryo explains how uncovering the business value behind their product helped them prioritize the right features, simplify development, and speed up time to market—without compromising on quality.

" In the past this could have taken us months to get to – or worse, not have done this due diligence up front meaning we waste £10’s of thousands on something that nobody wants. ”

Matt Kemp. - CEO
"A standout example of this transformation is our accelerated ability to build and test a minimum viable product - a task that used to take several months now achieved in just one week, I can't recommend Rami enough. ”

Rion Rogers - Director of Biz dev.
"Rami really helped us with the tools to identify the "pain points" that our customers needed to address. Not falling into the trap of developing a product misaligned to the market needs, something we used to do in our previous developments!"

Ollie Murray - Business Unit Director
"Rami's one-day workshop for the leadership was very insightful, emphasizing the vital importance of establishing what customers truly value as quickly and as early as possible in the NPD process."

Tim Prestige - Group Business Director
"When it comes to new product development, Rami is the go-to guy."

Christina Brugger - Founder, VP Product.
"This was the best vetted new product project we've ever done. The leadership was very impressed with the depth of validation of the business case. We need to do this for all our projects."

Anthony Cooper - CEO
"One of Rami's greatest strengths lies in his extensive experience in building businesses from the ground up, which is evident in his relentless commitment to customer centricity."

Marco Placidi - Head of venture development
"He helped our team generate an additional $300K/year. He helped us change the way we talk to customers to find their most fundamental needs and drive NPD features from it."

Farid Assad - CEO
"His easy-to-follow framework is already positively impacting other projects and shifting mindsets"

Elle Duchossoy - Head of Marketing
"Using Rami’s techniques, we can stop assuming and make sure we go to market at speed, with confidence."

Brent Buchanan - CoolLed
Providing focus and the data to why we are building something is golden. Pushing people out of their comfort zone and talking to customers, that front end is invaluable. I’ve been asking for 3 years.

Dan Bodio - CEO
"Rami is very knowledgeable, so if you have second thoughts about doing the incubator process, I will say go for it!! It will add useful tools to your toolbox as it certainly did to mine.; The necessity of validating the team’s assumptions with customers rather than spending time developing a new product and hoping that customers will buy it, is now our foundation for future projects."

Ionela Bicean - Head of NPD

Let’s talk

tell us how we can help.

Contact

I help B2B companies

Clarify the business value for products.Use it to price smarter.And build what actually drives buying.

impossible is nothing…innovation is everything

Good R&D teams know 90% of their customers’ needs.

But that is also what everyone else knows.

It’s the last 10% that delivers the real value - Business Value Proposition.

Uncovering the Business Value Proposition:

“If we can’t quantify the impact of our solution on the customer’s business , then we don’t understand the product we’re building.”

Accelerate your NPD

Validate faster, build cheaper, improve your ROI.

Fractional CPO / CIO

For forward looking organization

Why get a CPO/CIO

Oxford Cryosystems

" In the past this could have taken us months to get to – or worse, not have done this due diligence up front meaning we waste £10’s of thousands on something that nobody wants. ”

"A standout example of this transformation is our accelerated ability to build and test a minimum viable product - a task that used to take several months now achieved in just one week, I can't recommend Rami enough. ”

"Rami really helped us with the tools to identify the "pain points" that our customers needed to address. Not falling into the trap of developing a product misaligned to the market needs, something we used to do in our previous developments!"

"Rami's one-day workshop for the leadership was very insightful, emphasizing the vital importance of establishing what customers truly value as quickly and as early as possible in the NPD process."

"When it comes to new product development, Rami is the go-to guy."

"This was the best vetted new product project we've ever done. The leadership was very impressed with the depth of validation of the business case. We need to do this for all our projects."

"One of Rami's greatest strengths lies in his extensive experience in building businesses from the ground up, which is evident in his relentless commitment to customer centricity."

"He helped our team generate an additional $300K/year. He helped us change the way we talk to customers to find their most fundamental needs and drive NPD features from it."

"His easy-to-follow framework is already positively impacting other projects and shifting mindsets"

"Using Rami’s techniques, we can stop assuming and make sure we go to market at speed, with confidence."

Providing focus and the data to why we are building something is golden. Pushing people out of their comfort zone and talking to customers, that front end is invaluable. I’ve been asking for 3 years.

Let’s talk

Clarify the business value for products.
Use it to price smarter.
And build what actually drives buying.

" In the past this could have taken us months to get to – or worse, not have done this due diligence up front meaning we waste £10’s of thousands on something that nobody wants. ”